Reviews on Google My Business (GMB)
A primary target of Local Search Engine Optimization (LSEO) is to be number one on the Google Local Pack for important search phrases.
A virtual necessity to reach the number one position means you need at least 8 GMB reviews. More is better.
The average star rating of your reviews is very important in receiving clickthroughs.
Going from a 3-star rating to a 5-star rating will deliver your business 25% more clicks.
When you get reviews, it has been shown that the speed with which you respond to reviews and the number of reviews with responses is a strong ranking factor in the local pack. The responses also show to others planning on leaving a review that their feedback will be acknowledged and appreciated.
Asking for Reviews
When asking for a review be sure to provide detailed instructions on how to do it. For example:
- To leave a review you must first be signed in to your Google account. When you pull up a Google search you’ll either see a blue ‘sign in’ button in the top right-hand corner or a round circle. If the ‘sign in’ button is showing, you can use your Gmail details to sign in.
- Alternatively, search for the company name in Google and click on ‘Write Review’. If you aren’t already signed in, a window will prompt you to do so.
- Once you are signed in, you can click to assign the appropriate star rating and then type your comments. There’s also an option to add images.
Google Review Page
Send a link to your review page to your customer or clients.
Don’t neglect other review platforms. While Google reviews are important, it’s wise to maintain a well-rounded review profile by also encouraging reviews across other review sites that are relevant to your business.
Organize your review efforts to continue indefinitely in order to add to your total and to keep them with recent dates.