You need enough reviews to convince a consumer to trust you. Put yourself in their shoes. If you saw a business with just three reviews, would you trust it?
You should get enough reviews so that you stand parallel to or above your competitors.
The law of diminishing returns applies here, where going from 0 to 20 reviews will be hugely beneficial, but the next 20 won’t have quite as much impact.
77% of consumers think that reviews left longer than three months ago are not relevant.
Ask your customers and clients to review you. 93% of consumers read online reviews for local businesses, so it’s not going to be an alien concept for them.
If you ask ten people to review you, seven should do it.
Ask when customer satisfaction is at its highest.
If you get a verbal commitment, it means you can follow up with an email or text message. (I have a tool for that)
Initially, focus on Google, Facebook and Yelp. (Google considers these most relevant)
Include niche category review sites for your industry. (I have these lists for most categories)
While you can’t incentivize reviews from customers, there’s nothing stopping you incentivizing your workforce to generate them in their interaction with customers. (This does not mean them making reviews in their own name.)
When you have achieved a good flow of reviews, use it throughout your marketing and be sure to respond to each review whether positive or negative. In crafting your response remember that you are speaking more to a new prospect who is checking you out to see how responsive you are to your customers.
Get help with automation
I have reputation management tools that include:
Ability to monitor all reviews from all sites in a single report
Review response function for the most important review sites
Customer feedback system
Process to get more reviews through automated email and SMS
Ability to get more reviews on a branded web page
Review showcasing functionality for your website and social media